Building a capital markets powerhouse with strategic leadership and innovation

Join Heather Barnhouse, Partner in our Edmonton office, as she explores women in leadership and entrepreneurship, and the ecosystem that supports them. In this episode, Heather welcomes Deborah Honig founder and president of Adelaide Capital, an investor relations firm focused on small to mid-cap Canadian-listed equities, to discuss building a firm from scratch and navigating capital markets cycles. Deborah shares her Bay Street background, why she launched Adelaide in 2017, and how the firm grew organically while managing market-driven volatility, including losing 70% of clients early in COVID and pivoting quickly into webinars and a social media/digital marketing division. She outlines how Adelaide evaluates clients, prioritizing strong, honest management teams, clear communication, and realistic goal, offers guidance for companies considering going public and explains why her team became all-female without setting out to do so. To find out more about Adelaide Capital visit their website.